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King Equipment Company Overview CrestCompany Overview

King Equipment, LLC is a Southern California equipment dealer specializing in construction equipment, primarily aerial lifts. Our products include: boom lifts, scissor lifts, forklifts, generators, air compressors, excavation equipment, compaction equipment, utility carts, welding, lighting and other specialty products our customers require. We service customers in industrial and commercial markets, with emphases on construction trades, convention services, public utility providers and municipalities.

The company has three locations: a corporate office in Ontario, California as well as satellite offices at LAX International Airport and Ft. Irwin, to service the ongoing projects at those locations. Our corporate office is equidistant to downtown Los Angeles, metropolitan Orange County, the burgeoning Inland Empire and is convenient for access to San Diego County and the Desert Communities. This centralized approach to our operating model is a key contributor to the success of our mission which is to provide quality products to our customers, consistently.  


The Beginning

In 2006, after transitioning from ownership of Eagle High Reach, presently H&E Equipment Services in La Mirada California, Ernie and Diane Quijada sought out to create an unparalleled rental experience in the construction industry.  With each having over 30 years of industry expertise, they recognized the single component that had been lacking in their present business environment: the value of customer relationships. They understood the complexities of the various contractor trades and developed a business plan for a full service dealership that would exceed the expectations of the customer. The core concept of their business was to get back to basics and create an environment which truly valued relationships. Driven by a motive to provide exceptional service to its customers, the name King Equipment was chosen to identify a company where the customer was truly the King. 

Commenced in November of 2007, the company began business with a rental fleet of approximately 150 units, representing only the best manufacturers in the industry. In addition, they selected a group of professionals that were exceptional in the industry. Today, the company carries thousands of units in its rental inventory, comprised of over 170 product types, and has grown to employ over 65 employees.